Industry News

BLACKPINK's Jennie Goes Viral for Unavailability of Her Endorsed Item

3 min read
K-pop industry themed image: She can't own what she's on.

In an unexpected twist, BLACKPINK's Jennie has found herself at the center of a viral moment, not for her chart-topping music or electrifying performances, but for being unable to acquire an item she...

In an unexpected twist, BLACKPINK's Jennie has found herself at the center of a viral moment, not for her chart-topping music or electrifying performances, but for being unable to acquire an item she endorses. The incident, reported by Koreaboo on January 7, 2026, quickly captured the attention of fans and media alike, highlighting the global demand for products associated with K-pop idols. Jennie's Unattainable Endorsement Jennie, a member of the globally renowned K-pop group BLACKPINK, recently became the face of a limited edition luxury handbag by the French fashion house, Chanel, a brand she has been associated with since 2018. However, despite being the ambassador, Jennie herself revealed through a viral Instagram live session on January 5, 2026, that she could not secure the bag due to its sold-out status worldwide. The Viral Moment The Instagram live session, which reportedly amassed over 5 million views within 24 hours, showed Jennie expressing surprise and amusement at the sit...

BLACKPINKJennieChanelK-popendorsement

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