On December 11, 2025, the global K-pop phenomenon Jungkook, a member of the South Korean boy band BTS, was announced as the new brand ambassador for the luxury fashion brand Chanel. The announcement,...
On December 11, 2025, the global K-pop phenomenon Jungkook , a member of the South Korean boy band BTS , was announced as the new brand ambassador for the luxury fashion brand Chanel. The announcement, made through official channels including Chanel's Instagram page, sparked a wave of reactions from fans and industry experts alike. While many celebrated the partnership, others criticized it as ill-timed due to the swirling dating rumors involving Jungkook and actress Lee Yoo-bi. Jungkook's Chanel Ambassadorship Announcement Jungkook's appointment as a Chanel ambassador marks a significant milestone in his career, aligning him with other global celebrities who have represented the iconic brand, such as Pharrell Williams and Kristen Stewart. The decision comes shortly after Chanel's Fall/ Winter 2025 showcase at Paris Fashion Week, where Jungkook was spotted in the front row, fueling initial speculation of his new role. This partnership is expected to enhance Chanel's appeal among younge...