In an unprecedented move within the K-pop industry, the popular idol group ENHYPEN has launched a unique campaign encouraging fans to donate blood in exchange for exclusive photo cards. This initiativ...
In an unprecedented move within the K-pop industry, the popular idol group ENHYPEN has launched a unique campaign encouraging fans to donate blood in exchange for exclusive photo cards. This initiative, which began on January 14, 2026, has sparked a wave of reactions across social media platforms and K-pop fan communities worldwide. ENHYPEN's Blood Donation Campaign ENHYPEN, managed by Belift Lab, a joint venture between HYBE Corporation and CJ ENM, announced the campaign in collaboration with the Korean Red Cross. The group, comprised of members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki, has taken this philanthropic step to not only engage with their fanbase, known as ENGENEs, but also to contribute positively to public health. The campaign is set to run throughout January, with blood donation centers across South Korea participating. Fans who donate blood will receive limited edition photo cards featuring the group members, a coveted collectible among K-pop enthusiasts...