Comebacks

HYBE's Controversial Deal with Scooter Braun's Ithaca Holdings Raises Concerns

3 min read
K-pop comebacks themed image: Bang Si Hyuk allegedly tried to suppress the questions.

In a development that has sent ripples through the global music industry, HYBE Corporation's acquisition of Scooter Braun's Ithaca Holdings has come under intense scrutiny. Allegations have emerged th...

In a development that has sent ripples through the global music industry, HYBE Corporation's acquisition of Scooter Braun's Ithaca Holdings has come under intense scrutiny. Allegations have emerged that Bang Si Hyuk, chairman of HYBE, attempted to suppress internal inquiries concerning the $1.05 billion deal, raising questions about transparency and strategic intent. The Deal Under The Microscope HYBE Corporation, formerly known as Big Hit Entertainment, finalized the acquisition of Ithaca Holdings in April 2021. This strategic move was initially celebrated for merging the talents of global stars such as BTS , Justin Bieber, and Ariana Grande under one umbrella. However, recent reports from Koreaboo, dated December 10, 2025, suggest that the deal's execution was not as seamless as it appeared. According to insiders, Bang Si Hyuk allegedly stifled questions from board members and shareholders who were concerned about the financial and cultural implications of the acquisition. This has l...

HYBEIthaca HoldingsBang Si HyukScooter BraunK-pop

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