In a groundbreaking move for the K-pop industry, Jeonghan of the globally acclaimed boy group SEVENTEEN has been appointed as the official ambassador for South Korean construction equipment giant, Hyu...
In a groundbreaking move for the K-pop industry, Jeonghan of the globally acclaimed boy group SEVENTEEN has been appointed as the official ambassador for South Korean construction equipment giant, Hyundai Construction Equipment. This unprecedented partnership, announced on December 20, 2025, marks the first time a K-pop idol has ventured into this niche sector, highlighting the expanding influence of K-pop beyond traditional entertainment realms. Jeonghan and Hyundai: A Unique Collaboration Hyundai Construction Equipment, a subsidiary of Hyundai Heavy Industries Group, confirmed Jeonghan's ambassadorship at a press conference held at their headquarters in Seongnam, South Korea. The idol, renowned for his charismatic stage presence and versatile talent, will represent the company in various promotional campaigns and international trade shows throughout 2026. Jeonghan's involvement is part of Hyundai's strategic initiative to appeal to younger demographics and international markets, leve...