In the ever-evolving world of K-pop, a recent survey has ignited a contentious debate over the financial dynamics between domestic and international markets for the industry giants known as the 'Big 4...
In the ever-evolving world of K-pop , a recent survey has ignited a contentious debate over the financial dynamics between domestic and international markets for the industry giants known as the 'Big 4': HYBE Corporation, SM Entertainment, JYP Entertainment, and YG Entertainment. The survey, released on December 28, 2025, has laid bare the revenue proportions, challenging long-held perceptions about where the financial heart of K-pop truly lies. HYBE Corporation: BTS and Beyond HYBE Corporation, home to global superstars BTS and rising acts like NewJeans, has consistently been a frontrunner in capitalizing on international markets. In 2025, over 70% of their revenue stemmed from overseas sales, with the United States accounting for a significant portion due to BTS's ongoing global influence and NewJeans' breakout success with their album 'Get Up', which topped the Billboard 200 chart in July 2025. HYBE's strategic focus on expanding into the American market, including collaborations an...