The Korean Business Research Institute has unveiled the much-anticipated brand reputation rankings for advertisement models for January 2026. This month’s analysis, conducted from December 6, 2025, to...
The Korean Business Research Institute has unveiled the much-anticipated brand reputation rankings for advertisement models for January 2026. This month’s analysis, conducted from December 6, 2025, to January 6, 2026, highlights the influence and popularity of top K-pop idols and celebrities across South Korea. These rankings are crucial in understanding market dynamics and consumer preferences in the advertising space. BTS Tops the Charts Once Again Global sensation BTS has once again clinched the top spot in the advertisement model brand reputation rankings. This achievement comes as no surprise considering their extensive commercial engagements and global brand endorsements. According to data, BTS’s brand reputation index stood at an impressive 9,876,342, reflecting a significant increase from their previous index in December. The group’s engagements with brands like Louis Vuitton and Hyundai have solidified their position as advertising titans. BLACKPINK's Continued Dominance BLACK...