In a decisive move against the misuse of digital technology, Source Music, the powerhouse behind the rising K-pop group LE SSERAFIM, has initiated an intense crackdown on creators of deepfake content....
In a decisive move against the misuse of digital technology, Source Music, the powerhouse behind the rising K-pop group LE SSERAFIM, has initiated an intense crackdown on creators of deepfake content. This decisive action, announced on December 30, 2025 , underscores the growing concern within the K-pop industry about the ethical use of technology in entertainment. LE SSERAFIM: At the Forefront of Digital Ethics LE SSERAFIM, consisting of members Chaewon, Sakura, Yunjin, Kazuha, and Eunchae, has been riding a wave of success since their debut in May 2022. With hits like "Fearless" and "Antifragile," the group quickly climbed charts, with their debut EP "Fearless" selling over 300,000 copies in its first month. However, their digital presence has been marred by the proliferation of deepfake videos, an issue that Source Music is tackling head-on. The Crackdown: Targeting Digital Misconduct Source Music's latest statement reveals their collaboration with SK Communications and specialized ...